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September 24, 2025 50

Louis Philippe Expands Global Footprint with Second Store in Dubai

<p>Louis Philippe, the iconic menswear brand known for its refined style and timeless elegance, has further strengthened its global presence with the launch of its <strong>second exclusive store in Dubai</strong>. The opening marks an important milestone in the brand’s international expansion, reinforcing its commitment to bringing premium men’s fashion to one of the most dynamic retail markets in the world.</p><h3>A Strategic Location in Dubai</h3><p>The new store, located on the first floor of <strong>BurJuman Mall</strong>, spans over 1,185 sq. ft. and offers a thoughtfully designed retail space that reflects Louis Philippe’s signature blend of sophistication and modernity. The store was inaugurated by <strong>Vishak Kumar, Chief Executive Officer of Aditya Birla Lifestyle Brands Limited</strong>, and franchise partner <strong>Mahesh Pattabhiraman, Executive Director of Kalyan Silks</strong>.</p><p>The decision to expand within Dubai is strategic. The UAE is home to a diverse and cosmopolitan population with a growing appetite for premium global fashion brands. As one of the region’s leading shopping destinations, BurJuman Mall offers the perfect setting for Louis Philippe to connect with its target audience of professionals, fashion-conscious consumers, and modern gentlemen who value style and substance.</p><h3>Timeless Aesthetic, Contemporary Appeal</h3><p>The store’s interiors reflect Louis Philippe’s evolving design language, characterized by <strong>clean lines, modern classics, and a refined point of view</strong>. Customers can explore the brand’s complete lifestyle range, including:</p><p><strong>Sharp workwear</strong>: Tailored suits, crisp shirts, and polished separates designed for boardroom confidence.</p><p><strong>Occasion wear</strong>: Elegant evening ensembles, structured jackets, and festive pieces perfect for special moments.</p><p><strong>Casualwear</strong>: Relaxed linen shirts, versatile polos, and stylish off-duty essentials for everyday sophistication.</p><p>This carefully curated assortment addresses the wardrobe needs of today’s modern man — one who seamlessly transitions from professional to social settings while maintaining a sense of effortless style.</p><h3>Strong Growth and Positive Reception</h3><p>Since its entry into the Middle East, Louis Philippe has received an overwhelming response from customers who appreciate its <strong>blend of heritage craftsmanship and contemporary design sensibility</strong>. Commenting on the new launch, Vishak Kumar, CEO of Aditya Birla Lifestyle Brands Limited, emphasized that the second Dubai store is more than just expansion — it is a <strong>strategic step toward long-term brand presence in the region</strong>.</p><p>“Louis Philippe’s entry into the Middle East has been met with an overwhelming response, reaffirming the brand’s global relevance and strong fashion equity,” he said. “The launch of our second store in Dubai is a strategic step in building a long-term presence in a market that truly values elevated design and premium craftsmanship.”</p><p>Mahesh Pattabhiraman, Executive Director of Kalyan Silks, echoed this sentiment, highlighting the strength of the partnership between Aditya Birla Lifestyle Brands Limited and Kalyan Silks. “Louis Philippe brings a distinct voice in premium menswear — one that combines legacy, craftsmanship, and a contemporary design sensibility that resonates deeply with today’s style-conscious consumer in the UAE,” he added.</p><h3>Meeting Middle Eastern Style Demand</h3><p>The expansion comes at a time when the UAE continues to position itself as a <strong>fashion-forward destination</strong>, home to consumers who appreciate global design perspectives and a heightened sense of personal style. Dubai, in particular, has emerged as a hub for international luxury and premium fashion brands, attracting both local shoppers and international tourists.</p><p>Louis Philippe’s growing presence in this market reflects not only the demand for <strong>quality and craftsmanship</strong> but also the increasing importance of brands that embody <strong>versatility and global appeal</strong>. Regularly updated collections ensure that the assortment stays in tune with international trends, while also catering to regional preferences.</p><h3>A Global Journey of Style</h3><p>With this expansion, Louis Philippe continues to build on its international narrative — one that blends <strong>legacy with modern expression</strong>. From its roots as a premium menswear label in India to its growing global footprint, the brand has consistently delivered on its promise of <strong>confidence, versatility, and timeless sophistication</strong>.</p><p>Dubai’s role in this journey is significant. As a crossroads of cultures and a leading fashion hub, the city provides the perfect platform for Louis Philippe to connect with a diverse customer base while showcasing its vision of <strong>contemporary elegance</strong>.</p><h3>Looking Ahead</h3><p>As Louis Philippe deepens its presence in the Middle East, the brand remains committed to scaling with <strong>purpose, consistency, and a fashion-first mindset</strong>. Each new store opening is not only an expansion of physical space but also a reinforcement of the brand’s identity — one that prioritizes excellence, craftsmanship, and an enduring sense of style.</p><p>With its second store in Dubai, Louis Philippe takes another confident step forward in its global growth story, reaffirming its place as a <strong>leading voice in premium menswear</strong>.</p>

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