Amul’s Buttery Tribute to Mohanlal’s Phalke Award Win
<p><strong>Dubai, September 27, 2025</strong> – When Malayalam cinema legend <strong>Mohanlal</strong> was honoured with the <strong>Dadasaheb Phalke Award</strong> at the 71st National Film Awards in New Delhi, it was a moment of pride for Indian cinema and a historic milestone for Malayalam film lovers worldwide. But while the industry showered tributes in words, <strong>Amul</strong>—India’s most iconic dairy brand—found its own unique, “utterly butterly” way to toast the achievement.</p><h3>Amul’s Cheesy Celebration</h3><p>On its official Instagram handle, Amul unveiled a special cartoon capturing the celebratory moment. The artwork depicted Mohanlal in his trademark <strong>white mundu and kurta</strong>, receiving the prestigious award from President <strong>Droupadi Murmu</strong>. Staying true to its witty tradition, the cartoon carried the cheeky tagline:<br><strong>“The Dada and Saheb of acting.”</strong></p><p>To round it off with its classic branding twist, the caption declared:<br><strong>“Amul National Award for taste.”</strong></p><p>The illustration went viral within hours, with fans praising Amul for once again striking the perfect balance of humour, admiration, and cultural relevance.</p><h3>Mohanlal: The Youngest Phalke Awardee</h3><p>At <strong>65 years old</strong>, Mohanlal has become the <strong>youngest recipient</strong> of the Phalke Award, India’s highest honour in cinema. Fans across Kerala and the wider Indian film fraternity hailed this as a historic moment, noting that the award had returned to the Malayalam industry after two decades.</p><p>In his acceptance speech, Mohanlal dedicated the honour to the collective spirit of Malayalam cinema:</p><blockquote><p>“This is a tribute to Malayalam cinema. After 20 years, this award is coming back to our industry. I cannot enjoy this alone—I share it with the audience, my co-artists from the past, the present, and even those I will work with in the future.”</p></blockquote><h3>A Career of Four Decades, Countless Roles</h3><p>Often called <strong>“The Complete Actor”</strong>, Mohanlal’s career spans more than <strong>40 years</strong>, during which he has delivered an unparalleled range of performances across genres—from intense dramas to commercial blockbusters. With over 340 films to his credit, his versatility and natural acting style have set benchmarks not only in Malayalam cinema but across Indian film history.</p><p>For Mohanlal, this honour is not just a personal triumph but also recognition of his colleagues, mentors, and collaborators who shaped his journey. “The award is not mine alone,” he said. “It belongs to every co-artist and filmmaker who has given me the opportunity to perform.”</p><h3>Global Praise and Creamy Creativity</h3><p>Following the announcement, congratulatory messages poured in from actors, directors, politicians, and fans worldwide. Yet among all the accolades, <strong>Amul’s tribute stood out</strong> for its creativity.</p><p>The brand has a legacy of celebrating national achievements with quirky cartoons and clever taglines—whether it’s cricket victories, political milestones, or cultural honours. Mohanlal’s Phalke Award win was no exception. Fans hailed the cartoon as the most “delicious” and memorable congratulatory message, perfectly in tune with Amul’s decades-long tradition of witty advertising.</p><h3>Amul: A Brand That Chronicles India</h3><p>For over <strong>five decades</strong>, Amul has used its advertisements to chronicle India’s cultural and social milestones. From satirical takes on current affairs to playful tributes to national icons, the brand has created a living archive of Indian history—always with a touch of butter.</p><p>By honouring Mohanlal in its signature style, Amul reinforced not just the actor’s stature but also the timeless relevance of its brand. The campaign resonated strongly with audiences, many of whom noted how seamlessly Amul captured the pride of Malayalis and the larger Indian audience in a single illustration.</p><h3>A Celebration Worth Spreading</h3><p>As Mohanlal’s Phalke Award recognition continues to be celebrated across India and beyond, Amul’s creamy tribute has added a layer of joy and humour to the occasion. The blend of cultural pride and brand creativity ensures that this milestone will be remembered not only as a victory for Mohanlal but also as another gem in Amul’s ever-growing gallery of iconic ads.</p><p>With <strong>Mohanlal’s legacy etched in cinema history</strong> and Amul spreading its own buttery magic, the celebration is, quite literally, a moment worth “spreading.”</p>