<p>Apple’s newest lineup — the <strong>iPhone 17 series</strong> — has officially been announced, and UAE residents are among the first in the world to get their hands on it. Following Apple’s <strong>“Awe Dropping” event on September 9, 2025</strong>, the tech giant confirmed that <strong>pre-orders in the UAE open on Friday, September 12</strong>, as part of the <strong>first wave of 63+ launch countries</strong>.</p><p>The series includes <strong>four models</strong>: the <strong>iPhone 17</strong>, <strong>iPhone 17 Air</strong>, <strong>iPhone 17 Pro</strong>, and <strong>iPhone 17 Pro Max</strong> — each featuring Apple’s latest A19 processor, upgraded cameras, and refined titanium or aluminum builds.</p><h3><strong>Pre-Order Timeline and Availability</strong></h3><p>UAE pre-orders begin on <strong>Friday, September 12, 2025</strong>, at <strong>4:00 PM local time (5:00 AM PDT)</strong> via Apple’s global website and partner channels. Deliveries start exactly a week later — <strong>Friday, September 19, 2025</strong>.</p><p>Unlike previous years, no regional delays have been reported, meaning UAE customers will receive their devices on the same day as the US and other major markets.</p><h3><strong>How to Pre-Order the iPhone 17 in the UAE</strong></h3><h4><strong>1. Via Apple’s Official Website or App</strong></h4><p>The simplest way to order is through Apple’s UAE site (<strong>apple.com/ae</strong>) or the <strong>Apple Store app</strong> on iOS.</p><p>Choose your preferred model and storage (starting at 256GB).</p><p>Select from new color options like <strong>Lavender</strong>, <strong>Mist Blue</strong>, <strong>Cosmic Orange</strong>, and <strong>Deep Blue</strong>.</p><p>Add your choice to the cart and proceed to checkout using a <strong>UAE credit/debit card or Apple Pay</strong>.</p><p>0% financing plans are available through major banks for up to <strong>24 months</strong>.</p><p>Free delivery is included for orders above Dh100, with <strong>1–3 day shipping</strong> after the launch date.</p><h4><strong>2. In-Store Pre-Orders</strong></h4><p>Customers can also pre-order in person at Apple Stores across the UAE from September 12.<br><strong>Locations:</strong></p><p>Apple Dubai Mall</p><p>Apple Mall of the Emirates (Dubai)</p><p>Apple Yas Mall (Abu Dhabi)</p><p>Apple Al Maryah Island (Abu Dhabi)</p><p>Stores open early on launch day (September 19) for pickup. Trade-ins are available in-store for instant discounts depending on the model you exchange — with potential savings between <strong>Dh150 and Dh2,500</strong>.</p><h4><strong>3. Through Telecom Carriers</strong></h4><p>Both <strong>Etisalat</strong> and <strong>du</strong> are offering pre-orders via their websites and mobile apps.</p><p>Visit <strong>etisalat.ae</strong> or <strong>du.ae</strong> to select your preferred model.</p><p>Bundle with postpaid plans to receive <strong>discounts up to Dh1,000</strong>.</p><p>Note: All UAE iPhone 17 models are <strong>eSIM-only</strong>, meaning no physical SIM slot.</p><p><strong>Virgin Mobile UAE</strong> also offers pre-orders with competitive monthly payment options and trade-in programs.</p><h4><strong>4. From Authorized Retailers</strong></h4><p>Retailers such as <strong>Sharaf DG</strong>, <strong>Jumbo Electronics</strong>, and <strong>Eros</strong> are also taking pre-orders both online and in stores.<br>Some offer <strong>exclusive bundles</strong> — like free accessories, AirPods, or extended warranty plans. Online stores such as <strong>mygsm.me</strong> and <strong>ipoint.ae</strong> provide <strong>same-day delivery</strong> after launch for select models.</p><h3><strong>iPhone 17 Series UAE Prices</strong></h3><figure class="table"><table><thead><tr><th>Model</th><th>Starting Price (AED)</th><th>Storage Options</th></tr></thead><tbody><tr><td>iPhone 17</td><td>Dh3,399</td><td>256GB / 512GB</td></tr><tr><td>iPhone 17 Air</td><td>Dh4,299</td><td>256GB / 512GB / 1TB</td></tr><tr><td>iPhone 17 Pro</td><td>Dh4,699</td><td>256GB / 512GB / 1TB / 2TB</td></tr><tr><td>iPhone 17 Pro Max</td><td>Dh5,099</td><td>256GB / 512GB / 1TB / 2TB</td></tr></tbody></table></figure><p>All prices are for unlocked versions. Carrier deals and trade-ins may reduce costs significantly depending on the plan.</p><h3><strong>What’s New: iPhone 17 Highlights</strong></h3><p><strong>Processor:</strong> A19 chipset with up to 6-core GPU for improved performance and efficiency.</p><p><strong>Display:</strong> OLED 120Hz with up to 3,000 nits brightness and anti-reflective coating.</p><p><strong>Camera:</strong> Upgraded <strong>48MP Fusion triple-lens system</strong> on Pro models with 8X zoom.</p><p><strong>Design:</strong> Titanium and Ceramic Shield build; thinner bezels across all variants.</p><p><strong>Charging:</strong> Qi2 wireless charging (up to 25W) and USB-C support.</p><p><strong>Durability:</strong> IP68-rated water resistance and enhanced cooling with <strong>vapor chamber tech</strong> on Pro models.</p><h3><strong>Delivery and Pickup</strong></h3><p>Deliveries across Dubai, Abu Dhabi, Sharjah, and other emirates begin on <strong>September 19, 2025</strong>. Apple offers <strong>free shipping</strong> and <strong>in-store pickup</strong> options.</p><p>To avoid delays, Apple advises customers to <strong>pre-configure their preferred device</strong> on the website before the official pre-order time — ensuring a faster checkout once pre-orders open.</p><h3><strong>Software and AI Updates</strong></h3><p>The new lineup ships with <strong>iOS 26</strong>, available as a <strong>free software update</strong> starting <strong>September 15</strong>. Apple Intelligence — the company’s new on-device AI — will launch in beta with support for English, French, German, Chinese (simplified), Japanese, and more languages, with additional regions rolling out later in 2025.</p><h3><strong>Final Takeaway</strong></h3><p>The <strong>iPhone 17 series</strong> marks a major design and performance upgrade — and for UAE customers, the wait is minimal. With pre-orders starting on <strong>September 12</strong> and launch-day deliveries on <strong>September 19</strong>, this year’s release promises to be Apple’s most seamless rollout yet in the region.</p><p>Whether you’re upgrading from an older model or jumping into the Apple ecosystem, the iPhone 17 lineup offers a blend of <strong>power, elegance, and innovation</strong> — right at your fingertips.</p>