Explore Abu Dhabi with Bollywood power couple Deepika Padukone and Ranveer Singh
October 7, 2025 Dubai
Deepika Padukone and Ranveer Singh Join Hands to Promote Abu Dhabi Tourism
Bollywood icons Deepika Padukone and Ranveer Singh unite as brand ambassadors for Experience Abu Dhabi, showcasing the city’s culture, adventure, and luxury in a new global tourism campaign.
Bollywood’s most celebrated couple, Deepika Padukone and Ranveer Singh, are now the shining faces of Experience Abu Dhabi, the official destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). The power duo will together lead the emirate’s latest global tourism campaign, blending cinematic storytelling with the magic of real-life romance.
This partnership marks the first time the couple has come together to endorse an international destination, reflecting Abu Dhabi’s growing appeal among global travellers and Indian audiences in particular.
A New Chapter in Abu Dhabi’s Story
Ranveer Singh has been associated with Experience Abu Dhabi since 2023, portraying the emirate as a vibrant destination for families, thrill-seekers, and culture enthusiasts. With Deepika Padukone now joining him, the campaign expands its vision — to capture Abu Dhabi through Bollywood eyes, blending charm, emotion, and authenticity.
Deepika’s appointment adds a new dimension to the campaign. Known for her global elegance and grounded grace, she represents the modern traveller who seeks connection beyond luxury — one who appreciates art, heritage, and the warmth of local culture.
“Travel becomes truly meaningful when shared with the people you love,” Deepika said, sharing her excitement. “Ranveer has explored Abu Dhabi with such passion, and now I get to join him in discovering this beautiful city — from its vibrant traditions to its welcoming spirit.”
Ranveer echoed her enthusiasm, saying, “Abu Dhabi has everything — adventure, beaches, culture, entertainment, and family experiences. What makes it even more special is being able to explore it with Deepika by my side. Together, we’re celebrating the joy and togetherness that this incredible city inspires.”
Showcasing Abu Dhabi’s Spirit
The new Experience Abu Dhabi campaign will highlight the city’s blend of modernity and tradition. Through the couple’s journey, audiences will experience everything from the serenity of the Eastern Mangroves to the grandeur of Sheikh Zayed Grand Mosque, the thrills of Ferrari World, and the cultural richness of Louvre Abu Dhabi.
Deepika’s role in the campaign will spotlight Abu Dhabi’s luxury experiences, wellness retreats, and artistic attractions, while Ranveer will continue to champion its energy, adventure, and family-friendly appeal. Together, they embody the versatility and warmth that define the capital’s tourism identity.
The promotional films, set to release ahead of Diwali and the winter travel season, will showcase the couple’s chemistry amid Abu Dhabi’s picturesque landscapes — from desert dunes and azure waters to city skylines that blend the old and the new. The visuals promise a cinematic celebration of love, culture, and connection.
Connecting with Indian Travellers
India remains one of Abu Dhabi’s most important tourism markets, with millions of visitors flying in each year for leisure, business, and events. The collaboration with Deepika and Ranveer aims to deepen the emotional bond between the UAE and Indian travellers, inspiring them to see Abu Dhabi as a destination that feels both exotic and familiar.
“Deepika and Ranveer represent more than stardom — they represent togetherness, energy, and modern values that resonate with our audience,” said a DCT Abu Dhabi spokesperson. “Their partnership with Experience Abu Dhabi will help us tell our story in a way that feels real, relatable, and inspiring.”
The campaign also aligns with Abu Dhabi’s broader vision of promoting sustainable tourism and cultural experiences, encouraging visitors to engage deeply with the emirate’s people, traditions, and environment.
A Cinematic Invitation
As Deepika and Ranveer explore Abu Dhabi’s soul — from its shimmering coastlines to its timeless heritage — they invite the world to do the same. The campaign is not just a visual journey but an emotional one, celebrating the magic of travel, the joy of discovery, and the beauty of shared experiences.
Whether it’s a couple’s getaway, a family adventure, or a cultural escape, Abu Dhabi promises something for everyone — now seen through the lens of India’s most-loved pair.
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