e comfort and privacy. Equipped with a cinema-grade camera and smart mirror, the system guides users through a self-directed shoot, applying real-time image enhancements like color correction and subtle skin smoothing — without altering natural features. “We wanted to eliminate the pressure and awkwardness of traditional photo shoots,” said Mitia Muravev, founder and CEO. “People often dislike photos not because of how they look, but because of how they felt while being photographed.” This concept is especially appealing in communities where modesty and privacy are culturally significant. According to Peter Bondarenko, co-founder and chief product officer, the AI uses facial recognition and skin tone analysis to tailor each shot, with images stored in secure, encrypted galleries accessible only via one-time passcodes. First tested at the 2024 Arab Media Summit, the studio received a warm response — particularly from women who said it was their first comfortable photo shoot experience. Since then, the soft launch phase has served over 4,000 users. While influencers and professionals may use the service for high-quality portraits, the startup’s mission remains clear: making photography a more relaxed, personal, and empowering experience for everyday users.
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