Pre-order the iPhone 17 in the UAE: When, how
October 15, 2025 Dubai
iPhone 17 Pre-Orders Open in UAE: Prices, How to Order, and Delivery Dates
Apple fans in the UAE can now pre-order the iPhone 17 lineup, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and Pro Max. Here’s everything you need to know — from prices to pre-order dates, availability, and where to buy.
Apple’s newest lineup — the iPhone 17 series — has officially been announced, and UAE residents are among the first in the world to get their hands on it. Following Apple’s “Awe Dropping” event on September 9, 2025, the tech giant confirmed that pre-orders in the UAE open on Friday, September 12, as part of the first wave of 63+ launch countries.
The series includes four models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max — each featuring Apple’s latest A19 processor, upgraded cameras, and refined titanium or aluminum builds.
Pre-Order Timeline and Availability
UAE pre-orders begin on Friday, September 12, 2025, at 4:00 PM local time (5:00 AM PDT) via Apple’s global website and partner channels. Deliveries start exactly a week later — Friday, September 19, 2025.
Unlike previous years, no regional delays have been reported, meaning UAE customers will receive their devices on the same day as the US and other major markets.
How to Pre-Order the iPhone 17 in the UAE
1. Via Apple’s Official Website or App
The simplest way to order is through Apple’s UAE site (apple.com/ae) or the Apple Store app on iOS.
Choose your preferred model and storage (starting at 256GB).
Select from new color options like Lavender, Mist Blue, Cosmic Orange, and Deep Blue.
Add your choice to the cart and proceed to checkout using a UAE credit/debit card or Apple Pay.
0% financing plans are available through major banks for up to 24 months.
Free delivery is included for orders above Dh100, with 1–3 day shipping after the launch date.
2. In-Store Pre-Orders
Customers can also pre-order in person at Apple Stores across the UAE from September 12.
Locations:
Apple Dubai Mall
Apple Mall of the Emirates (Dubai)
Apple Yas Mall (Abu Dhabi)
Apple Al Maryah Island (Abu Dhabi)
Stores open early on launch day (September 19) for pickup. Trade-ins are available in-store for instant discounts depending on the model you exchange — with potential savings between Dh150 and Dh2,500.
3. Through Telecom Carriers
Both Etisalat and du are offering pre-orders via their websites and mobile apps.
Visit etisalat.ae or du.ae to select your preferred model.
Bundle with postpaid plans to receive discounts up to Dh1,000.
Note: All UAE iPhone 17 models are eSIM-only, meaning no physical SIM slot.
Virgin Mobile UAE also offers pre-orders with competitive monthly payment options and trade-in programs.
4. From Authorized Retailers
Retailers such as Sharaf DG, Jumbo Electronics, and Eros are also taking pre-orders both online and in stores.
Some offer exclusive bundles — like free accessories, AirPods, or extended warranty plans. Online stores such as mygsm.me and ipoint.ae provide same-day delivery after launch for select models.
iPhone 17 Series UAE Prices
| Model | Starting Price (AED) | Storage Options |
|---|---|---|
| iPhone 17 | Dh3,399 | 256GB / 512GB |
| iPhone 17 Air | Dh4,299 | 256GB / 512GB / 1TB |
| iPhone 17 Pro | Dh4,699 | 256GB / 512GB / 1TB / 2TB |
| iPhone 17 Pro Max | Dh5,099 | 256GB / 512GB / 1TB / 2TB |
All prices are for unlocked versions. Carrier deals and trade-ins may reduce costs significantly depending on the plan.
What’s New: iPhone 17 Highlights
Processor: A19 chipset with up to 6-core GPU for improved performance and efficiency.
Display: OLED 120Hz with up to 3,000 nits brightness and anti-reflective coating.
Camera: Upgraded 48MP Fusion triple-lens system on Pro models with 8X zoom.
Design: Titanium and Ceramic Shield build; thinner bezels across all variants.
Charging: Qi2 wireless charging (up to 25W) and USB-C support.
Durability: IP68-rated water resistance and enhanced cooling with vapor chamber tech on Pro models.
Delivery and Pickup
Deliveries across Dubai, Abu Dhabi, Sharjah, and other emirates begin on September 19, 2025. Apple offers free shipping and in-store pickup options.
To avoid delays, Apple advises customers to pre-configure their preferred device on the website before the official pre-order time — ensuring a faster checkout once pre-orders open.
Software and AI Updates
The new lineup ships with iOS 26, available as a free software update starting September 15. Apple Intelligence — the company’s new on-device AI — will launch in beta with support for English, French, German, Chinese (simplified), Japanese, and more languages, with additional regions rolling out later in 2025.
Final Takeaway
The iPhone 17 series marks a major design and performance upgrade — and for UAE customers, the wait is minimal. With pre-orders starting on September 12 and launch-day deliveries on September 19, this year’s release promises to be Apple’s most seamless rollout yet in the region.
Whether you’re upgrading from an older model or jumping into the Apple ecosystem, the iPhone 17 lineup offers a blend of power, elegance, and innovation — right at your fingertips.
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